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LOG // AMERIMATTER · DRAFT · SURFACE

CNC metal surfaces

Brand proof for precision metal supply: home, catalog, product plate, forge cutter, and guides — one print-industrial system through the buyer journey.

Project
Amerimatter
Type
Surface note · draft
Audience
PMs · design · stakeholders
CNC CATALOG FORGE BRAND

Journey

  1. Home — stock story and paths into catalog / forge / guides
  2. Catalog — alloy plate, mill finish, CNC-ready SKUs
  3. Product plate — size, price, 3D stock preview
  4. Forge — 3D block cutter, kerf, part nesting
  5. Guides — feeds, finishes, shop literacy

Design lock

Paper field, ink structure, navy for primary controls, slate meta, vermilion for critical / material callouts. Oswald display, serif body, mono for data. Flat catalog UI — hard borders, no soft shadows.

Why demos

Forge and product 3D make cut and stock tangible. They support the brand promise of craft and planning before the commerce stack takes a full order path.

Takeaway

Surfaces sell the brand before the platform is finished. Catalog honesty plus craft demos give stakeholders something to touch while architecture defines orders and payment.